Sunday, 25 March 2012

The Decline of Goldman Sachs’ Employment Brand? Three Career Signposts.


Some of the employees at Goldman Sachs refer to their clients as “Muppets,” so we learn from the letter that ex-employee Greg Smith wrote.  What I take from calling clients “Muppets” is that the investment bankers at Goldman Sachs are pulling their strings like puppet-masters, controlling what their clients know, say and do. Their clients are puppets with nothing in their heads except what they put in there.

How could a firm be so arrogant and show such distain for their most important stakeholders:  their customers?   Plainly Goldman Sachs’ analysts and bankers still consider themselves to be masters of the finance and investment universe.  They are so smart and all-knowing.  Didn’t they top their class at Harvard and Princeton?  Are they not the few that got through the tough selection process and won a job at Goldman Sachs?”  Are they not the best and brightest of their generation?

Thanks to Greg Smith, we have been given an insider’s glimpse of the way things really are within investment banking firms.  There is no reason to think that other firms are greatly different from Goldman Sachs.  How ugly and how disrespectful it shows them to be towards their clients who have trusted them to invest their millions and billions wisely and well.  It appears that nothing has been learnt and nothing has changed since U.S. investment firms packaged up mortgages into fancy –sounding investment products and, promising high returns, sold them to “muppets” around the globe. 

What will happen at Goldman Sachs as a result of this revelation about clients being their “muppets”?  Maybe a client or two will leave them in the short-term and go to other investment banks.  In the medium to longer-terms, probably not much will change in the culture of Goldman Sachs and the bankers will go on with the same thinking, the same words and the same actions.   

What is likely to “stick” to Goldman Sachs is the damage to their employment brand from these recent revelations.  Will the best and brightest graduates still want to get into Goldman Sachs?  Will it make a difference to graduates to work at a firm or corporation that demonstrates respect and appreciation for their clients?  Instead of investment banking, will the best and brightest graduates choose to go into another financial services sector or profession that is untarnished or, more accurately, less tarnished?  Or will Goldman Sachs and other investment firms just offer even more dollars to sign them up and they will park their reservations about the firm’s culture?

Following are three points for personal career management arising from the recent Goldman Sachs’ revelations:

·         Go beyond the glossy marketing and public relations that large companies and firms use to woo you; find out what it is really like to work there from someone who is currently or has recently been employed there.  Ask her/him open questions such as:  What do you like about working there?  What don’t you like?  What would you have liked to be different about working there?  Why did you leave?

·         Do your personal values mesh well with the ways that the employer operates their business or organisation?  In other words, you don’t want to be going into work thinking about being on the horns of another dilemma that day, every day.  Just one example, if you respect your clients and regard them as your raison d’etre, you will be most unhappy working in an organisation that does not share your values.   Can you write down your core personal values?  If not, it is important to find out what your values are; in other words, what do you believe in and what gives you fulfilment in your life and work? 

·         Listen to what your heart and gut are telling you when making decisions about your next employer and don’t just go on your logical reasoning.  Your logical reasoning might be indicating, “OK, there is $5,000 more in this offer than the other offer.  Even though I am drawn to the other company, it makes sense to go for more remuneration.”  Yes, when all other things are equal, it makes sense to take the top offer but at other times you are experiencing some niggling doubts about whether you would really like working there.  Those niggling doubts are your emotional intelligence (your heart and gut) jumping up and down, saying “It’s not the right move for you!  Don’t do it!”   With respect to the money, you will be OK because, when you are working well and achieving highly, the money will always come too.

Lynne Lloyd
Managing Director
People Results
Executive Coaching and Talent Development
Telephone:  +617 39101003




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